House of style
The dream of turning Front Street into a hub of commerce and business in Catasauqua has become even more of a reality with the grand opening of Romero’s House of Style.
Shop owner Zack Romero has spent the past several months converting the former art gallery at 417 Front St. into a luxury barbershop. With the inclusion of a bourbon bar and cigar lounge, Romero hopes to emulate the personable atmosphere of classic barbershops, where customers are welcome to stick around and hang out.
An Allentown native, Romero became a licensed barber as a teenager and has 12 years of experience working in other barbershops around the Lehigh Valley. Now, he has decided to make Catasauqua the home of his own independent business.
Romero’s fiancee, Brittney Conrad, also runs her own beauty business in the back of the main barbershop portion of the building. Conrad’s “Beards and Babes” focuses on hair and makeup for weddings, offering services for both men and women.
Romero aimed to create a welcoming atmosphere with a relaxed interior design motif. He has employed an artfully industrial aesthetic to the interior, complete with exposed brick, light fixtures made of pipes and sheet metal molding along the high ceilings.
Not only is it pleasing to look at, but the design is appropriate given the proximity to the site of the historic Thomas Iron Works just across the street. The centerpiece of the design is a large photo mural of a 1930s newspaper that reads “Prohibition Ends at Last!” above a photo of a crowded bar full of happy patrons.
That picture wasn’t far from the reality inside Romero’s House of Style June 8 at the grand opening, as friends, family and longtime clients arrived to celebrate the new business.
Romero’s House of Style focuses on luxury men’s grooming, offering full treatment for hair and beards, as well as complimentary drinks from the bar with all services. Hours are 9 a.m.-6 p.m. Monday through Wednesday, 8 a.m.-7 p.m. Thursday and Friday and 8 a.m.-5 p.m. Saturday. The shop is closed Sunday.
Both Romero and Conrad’s businesses can be found on Facebook and Instagram at @romeroshouseofstyle and @bbeardsandbabes, respectively.