Visit local venues during Small Business Saturday in Catty
In the days of yore when people went shopping downtown, Black Friday was an industry term for the period when retailers made enough money to pay all the bills. The rest of the year’s sales were profit. That day usually occurred at Thanksgiving. After Thanksgiving, the goal was to bring in shoppers to bump up the profits.
With changes in shopping habits, Black Friday now means time to get deals for Christmas. The goal is still the same, but there is no guarantee the store will be open after Christmas.
Malls took away the comfort of a local merchant, and online shopping brought cheaper prices for commodities or specialty items.
To continue the value of local small-business retailers, American Express came up with a marketing program called Small Business Saturday. The emphasis was on small-business retailers and crafters that offered services not available at big box stores or online. Shoppers could avoid crowds by keeping their purchases local.
Catasauqua Borough pushed its businesses with local programs, but this year, Catasauqua Main Streets business association turned to Jessica O’Donnell, executive vice president, Affiliated Chambers, Greater Lehigh Valley Chamber of Commerce, for additional guidance.
“It takes quite a bit of coordination to put these marketing plans together, and my staff has the talent and expertise needed to support local businesses,” O’Donnell said.
Marketing is a full-time job, and that is one reason why Catasauqua Main Streets joined the Whitehall Area Chamber of Commerce. Over a good part of the year, O’Donnell has been working with Catasauqua business owners to get a feel for their businesses.
Small Business Saturday will be the first of many promotions for borough businesses.
For this event, O’Donnell lined up local vendors. Most of the action will take place along Front Street with pop-up shops. Front Street is tied in with the Iron Works project to be Catasauqua’s downtown.
Think future — the Iron Works is not here yet, but the borough needs to have promotions to get shoppers thinking about shopping on Front Street.
For eats — and you have to eat when shopping — Bridge Street Family Restaurant will be selling food at The Gas House Dance Hall, 311 Front St. Cathy’s Creative Catering will have its popular soups and chili at the dance hall. Blondies, 333 Front St., will offer free cupcakes to the first 50 customers who buy an entrée. There is a 10 a.m. crafts for kids event as well. Blocker’s Coffeehouse, 309 Front St., will be open as well.
Hartzell’s Pharmacy, 300 American St., has a holiday sale on lift chairs with savings up to $300. Several models will be on sale.
Tara Nichols with Nice to be Kneaded, 502 Race St., and Qi Spa, 429 Front St., will be open for business. Qi Spa offers a $10 discount off its regular massage rates.
Violet’s Closet, 517 Front St., will feature $1 deals all day at the consignment shop.
Jupiter Crush, 16 W. Race St.; Wisdom Highlights Salon, also at 502 Race St.; and Makeup by Roxy, 301 Front St., will have specials all day long.
For adult relaxation, Catty Corner Neighborhood Pub and Pie, 301 Mulberry St., will offer specials during the day. Tony’s Top Cat, 607 Front St., will also be open, and George Taylor House, Lehigh and Poplar streets, will have discounts on merchandise and gift cards.
Melvin’s Farm Stand, 327 Front St., will have a grand opening to sell fresh produce, with a ribbon cutting 1 p.m.