Catasauqua Press

Sunday, July 12, 2020

Chamber plans Gift Card Grab

Wednesday, April 29, 2020 by CONTRIBUTED ARTICLE in Local News

May 3-9 event is Restaurant Week alternative

Due to the COVID-19 pandemic, the Affiliated Chambers of Greater Lehigh Valley Chamber of Commerce is unable to host Restaurant Weeks around the area.

In an effort to support the small businesses and restaurants in the area, the GLVCC is implementing a Gift Card Grab Week May 3-9.

The Chamber is asking businesses to come up with a gift card deal to offer consumers. For example, pay $25, get a $30 gift card or pay $50 and get a $60 gift card. Once their offer is identified, each business will share how the deal can be purchased (online or call in).

Businesses need to submit this information on the Chamber’s online form by May 1. A list of participating businesses and their deals can be found at lehighvalleychamber.org/lv-businesses-gift-cards.html.

This initiative is not restricted to members. Future members are invited to join in this marketing initiative as well. This is free for all to participate. Any and all business types are welcome.

Chamber Executive Vice President of Affiliated Chambers Jessica O’Donnell said, “Our thoughts continually remain with our small-business community. We want all of them to weather this storm and come back stronger than ever. Over the last month, we have been constantly thinking of new and innovative ways to help our small-business communities survive and thrive during these times, and Gift Card Grab Week is just one example of our laser-focused efforts.”

These participating small businesses and sponsors will get exposure, not just in their own community but across the entire greater Lehigh Valley community.

In addition to the Affiliated Chambers, which include Whitehall, Northampton, Greater Bath, East Penn, Greater Northern, Hellertown-Lower Saucon, Nazareth, Southern Lehigh and Western Lehigh, the initiative will also include businesses located in Allentown, Bethlehem and Easton.

In addition to the exposure from GLVCC through Gift Card Grab Week, the Chamber launched the #OpenWeStandLV web page that lists, by community, businesses that still serve during this pandemic. The campaign was inspired by the #OpenWeStand movement started by GoDaddy.