Catasauqua Press

Sunday, July 12, 2020

Coronavirus cancels anniversary celebration

Wednesday, May 13, 2020 by Samantha Anderson sanderson@tnonline.com in Local News

Jupiter Crush reworks business plan, offers virtual makeup classes

Small businesses have been hit hard during the coronavirus pandemic. Jupiter Crush, 16 W. Race St., Catasauqua, is no exception.

According to owner Jessica Jones, the permanent makeup and cosmetic tattoo studio was scheduled to celebrate its third anniversary in March but instead was forced to cancel and close until businesses can reopen.

Jones said she first learned the virus would affect her business March 12 when she had a client from New Jersey cancel her eyebrow tattoo appointment because her husband, who works in New York City, contracted COVID-19. The following day, she had a makeup event canceled due to the virus.

Jones also offers topical makeup and hairstyling for weddings, events, photo shoots and commercial television and film. She said she does contract work for RCN TV and WFMZ Channel 69 for film makeup, in addition to working with local photographers. Jones also works part time doing cuts and colors at Suddenly Samantha, a salon in Easton.

Jones lost someone close to her in early April of complications from the virus.

“At that point, it all became very real to me,” she said. “Less than a week later, Pennsylvania decided to close small businesses.”

Jones is fighting to keep her business from having to close. She is taking classes and webinars to learn as much as she can to continue growing her business and moving forward.

She is offering virtual one-on-one makeup classes to anyone interested in learning new tips. She is also offering gift certificate options to ensure she will be busy once the business can reopen.

Jones noted she has received donations as well.

“We have such a great and supportive community here in the Lehigh Valley,” she said.

According to Jones, hairstylists and makeup artists will be among the last businesses to reopen due to the nature of the businesses.

“Our job requires us to touch people and be in close contact with clients, so it affects us more than most businesses,” Jones said.

According to Jones, many salons and tattoo shops will be forced to close forever or lose insurance during this time. She reported Jupiter Crush recently was able to renew its specialized tattoo insurance and is prepared to comply with new regulations to provide a safe place for clients.

“It is so important to be sure your tattoo artist is current in bloodborne pathogens training and practices proper sanitation methods,” she said. “Now, more than ever, it is not worth saving a few dollars to go to an artist who is not properly trained.”

Jones is encouraging people to follow her on social media — @jupitercrushstylist on Instagram or Jupiter Crush on Facebook — for updates. People can also reach her at 610-443-1717 or jupitercrushbeauty@gmail.com.